UPS Plans to Use Social Media to Deliver the Needed Holiday Workers - Wall Street Journal Even at 108 years old, United Parcel Service Inc. knows how to tweet. Last year, about 25,000 of the delivery giant’s total 85,000 seasonal hires came through social media, says Lytana Kids, vice president of workforce planning. She thinks that strategy will pay off again this year as the company seeks to hire even more drivers, loaders and sorters to help out during the holidays. Social media is appealing in part because of the company’s targeted prospective employees. College students make excellent “delivery helpers”–riding along with the driver to help deliver packages, she says. Helper jobs, which make up a bulk of the needed workers between Thanksgiving and Christmas, typically pay $10 an hour.