I started this.
“I’m not an editor. But as a long time producer, one of the most important things I’ve watched directors do is create their vision for the agency, the earlier the better.” His edit clinched the job for SpangTV and soon they were off to Augusta, GA.
This creative brief focused on small business owners as the true 'pros' of Augusta and the energy of their day-to-day lives.
“The concept that the team at the Martin Agency presented was perfect for Jordan,” said Melanie Cox, executive producer at SpangTV. “The rhythm of their script felt so much like the ESPN work he had done previously. From the beginning he wanted to scout locations and people and include some of his own photography too; I think his fingerprint is right there with the creatives.”