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Life After Brown
What beer are you drinking now?
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<blockquote data-quote="joeboodog" data-source="post: 3610141" data-attributes="member: 49981"><p>In Bev couldn't produce a decent beer to compete with craft beers so they bought a lot of distribution rights to some small regional breweries. One of the first ones they bought was Goose Island from Chicago and they totally botched it. They used the old beer marketing model of "brand loyalty" not realizing that craft beer drinkers loved to try different types of styles and breweries.</p></blockquote><p></p>
[QUOTE="joeboodog, post: 3610141, member: 49981"] In Bev couldn't produce a decent beer to compete with craft beers so they bought a lot of distribution rights to some small regional breweries. One of the first ones they bought was Goose Island from Chicago and they totally botched it. They used the old beer marketing model of "brand loyalty" not realizing that craft beer drinkers loved to try different types of styles and breweries. [/QUOTE]
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