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Which is more harmful to the FedEx brand: Kinkos (Office) or Ground?
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<blockquote data-quote="Washu234" data-source="post: 594923" data-attributes="member: 10258"><p>I hate to flood the forums with new topics but I gotta say this one really bugs me.</p><p></p><p>Of the entire FedEx network there are two brands that stick out for all the wrong reasons, Kinkos (now FedEx Office) and Ground. </p><p></p><p>On one hand we have the overvalued rushed buy out of a company that has never quite fit and cost the company millions in write-offs.<img src="/community/styles/default/xenforo/smilies/FeltTip/smart.png" class="smilie" loading="lazy" alt=":smart:" title="Smart :smart:" data-shortname=":smart:" /></p><p></p><p>On the other hand we have the poor integration of a company that has cost the FedEx brand millions in lawsuits and caused much confusion within the company and among its customers. <img src="/community/styles/default/xenforo/smilies/FeltTip/sick.png" class="smilie" loading="lazy" alt=":sick:" title="Sick :sick:" data-shortname=":sick:" /></p><p></p><p>So - which was a bigger mistake? I know you have stories for both. <img src="/community/styles/default/xenforo/smilies/FeltTip/laughing.png" class="smilie" loading="lazy" alt=":laughing:" title="Laughing :laughing:" data-shortname=":laughing:" /></p></blockquote><p></p>
[QUOTE="Washu234, post: 594923, member: 10258"] I hate to flood the forums with new topics but I gotta say this one really bugs me. Of the entire FedEx network there are two brands that stick out for all the wrong reasons, Kinkos (now FedEx Office) and Ground. On one hand we have the overvalued rushed buy out of a company that has never quite fit and cost the company millions in write-offs.:smart: On the other hand we have the poor integration of a company that has cost the FedEx brand millions in lawsuits and caused much confusion within the company and among its customers. :sick: So - which was a bigger mistake? I know you have stories for both. :laughing: [/QUOTE]
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Which is more harmful to the FedEx brand: Kinkos (Office) or Ground?
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