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Whiteboard ad campaign a failure
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<blockquote data-quote="dannyboy" data-source="post: 310373" data-attributes="member: 484"><p>To only target one segment of the population is a business stratagy that works for UPS. It is not meant to pull on the heart strings of the average public.</p><p> </p><p>Take the beer commercials. Playing to the different segment totally, so that type of commercial works for them.</p><p> </p><p>That being said, the Fedex commercials are very popular, and they are pulling in large accounts with them.</p><p> </p><p>Maybe do two types........</p><p> </p><p>d</p></blockquote><p></p>
[QUOTE="dannyboy, post: 310373, member: 484"] To only target one segment of the population is a business stratagy that works for UPS. It is not meant to pull on the heart strings of the average public. Take the beer commercials. Playing to the different segment totally, so that type of commercial works for them. That being said, the Fedex commercials are very popular, and they are pulling in large accounts with them. Maybe do two types........ d [/QUOTE]
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Whiteboard ad campaign a failure
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