Why are UPS trucks promoting Taylor Swift’s new album, ‘Reputation’?

Discussion in 'The Latest UPS Headlines' started by cheryl, Nov 9, 2017.

  1. cheryl

    cheryl I started this. Staff Member

    Why are UPS trucks promoting Taylor Swift’s new album, ‘Reputation’? - Marketwatch

    When it comes to United Parcel Services’ UPS-0.79% collaboration with Taylor Swift for her long-awaited sixth album, “Reputation,” which is set for release Friday, the delivery company is out to offer nothing less than the complete package.

    UPS delivery vans have been driving through the streets of New York, Atlanta and Nashville emblazoned with posters advertising Swift’s new album. Fans have been taking pictures of the vans — the first time the company has advertised on its fabled brown package cars — and sharing them on social media with the hashtag #TaylorSwiftDelivery, in order to be given enhanced opportunities to buy upcoming concert tickets.
     
  2. maxicoze

    maxicoze Member

    Yes, why?
     
  3. Fred's Myth

    Fred's Myth Nonhyphenated American

    Just following the money!
     
  4. Ghost in the Darkness

    Ghost in the Darkness Well-Known Member

    Not here they aren't, but they did squeeze mine in for the monthly rinse.
     
  5. Subliminal message? Their idea of beauty and rebranding in this T-Rump era:disguised::D
     
  6. I thought she would use the Swift trucking company.