Why UPS is helping Palo Alto same-day delivery startup Deliv raise $28M - Business Journals United Parcel Service Inc. led a $28 million funding round for same-day delivery startup Deliv Inc. Competition in "last-mile delivery" is fierce, with startups like Deliv competing against industry giants including UPS and Amazon. EBay tried a one-hour delivery service that it killed last year after it failed to gain traction. Deliv tries to keep its costs down by bundling orders and delivering them at set times. It also works with mall operators to incorporate its software into tenants’ online checkout systems. It reportedly has delivery deals with about 4,000 retailers, including Kohl's and Macy's, as well as with Alphabet's Google Express service.