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<blockquote data-quote="Catatonic" data-source="post: 506407" data-attributes="member: 7966"><p>This direction and expenditures are under the Brand Group and this is just PR.</p><p>The advertising budget has been reduced and the Green thing is easy and cheap to do. We didn't spend as much on 2009 calendars ... I hope</p><p>NASCAR sponsorship is contractual in nature and gives us good advertising exposure for the buck.</p><p></p><p>Knee jerk reactions against these things are understandable but we still got a business to run and advertising is part of that.</p><p>JMO</p></blockquote><p></p>
[QUOTE="Catatonic, post: 506407, member: 7966"] This direction and expenditures are under the Brand Group and this is just PR. The advertising budget has been reduced and the Green thing is easy and cheap to do. We didn't spend as much on 2009 calendars ... I hope NASCAR sponsorship is contractual in nature and gives us good advertising exposure for the buck. Knee jerk reactions against these things are understandable but we still got a business to run and advertising is part of that. JMO [/QUOTE]
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