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Fred cuts marketing by 25%
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<blockquote data-quote="trplnkl" data-source="post: 460814" data-attributes="member: 13254"><p>The tooth brushes you get free from your dentist was sent to them free from the tooth paste company, if you deliver to a dentist you have delivered them yourself. The dentist doesn't buy them they are to given to them to hand out to patients so they cane decide if they like crest better than brandX...from experience. Of all the things you listed in your post, all have tremendous competition, UPS has basically two.</p><p>Look, it is impossible to totally escape advertising, but seriously....do you choose everything you use by the advertising? If you do, the providers have spent their money wisely, but you have not. Ads tell us what THEY want us to hear, not always the truth. It is experience that produces return customers. With out the mass media advertising UPS withstood 80+ years of steady growth in the shipping industry to become the winner over all. Since UPS has started focusing on advertising instead of on providing the constant good reliable service we WERE known fo,r is when our value as a company started to decline.</p><p>Tell me one product you buy because of a company's sponsorship of any event, sporting activity or their commercials. I don't mean a one time purchase to try out a product, but a change in your choice. Was that change because of the ads or because the product was superior to the previous one?</p><p></p><p>Your point of cintas advertising doesn't hold water, our browns are purchased through bids, probably from all major clothing mfg. The cintas ads have nothing to do with our browns. Besides that, most of UPS uses Twin Hills, ever see a commercial of their's? Not me.</p><p></p><p>Please tell me one company in the US that ships parcels that has never heard of UPS.</p></blockquote><p></p>
[QUOTE="trplnkl, post: 460814, member: 13254"] The tooth brushes you get free from your dentist was sent to them free from the tooth paste company, if you deliver to a dentist you have delivered them yourself. The dentist doesn't buy them they are to given to them to hand out to patients so they cane decide if they like crest better than brandX...from experience. Of all the things you listed in your post, all have tremendous competition, UPS has basically two. Look, it is impossible to totally escape advertising, but seriously....do you choose everything you use by the advertising? If you do, the providers have spent their money wisely, but you have not. Ads tell us what THEY want us to hear, not always the truth. It is experience that produces return customers. With out the mass media advertising UPS withstood 80+ years of steady growth in the shipping industry to become the winner over all. Since UPS has started focusing on advertising instead of on providing the constant good reliable service we WERE known fo,r is when our value as a company started to decline. Tell me one product you buy because of a company's sponsorship of any event, sporting activity or their commercials. I don't mean a one time purchase to try out a product, but a change in your choice. Was that change because of the ads or because the product was superior to the previous one? Your point of cintas advertising doesn't hold water, our browns are purchased through bids, probably from all major clothing mfg. The cintas ads have nothing to do with our browns. Besides that, most of UPS uses Twin Hills, ever see a commercial of their's? Not me. Please tell me one company in the US that ships parcels that has never heard of UPS. [/QUOTE]
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Fred cuts marketing by 25%
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