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Fred cuts marketing by 25%
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<blockquote data-quote="jnuts" data-source="post: 460817" data-attributes="member: 19665"><p>Obviously none of you are marketing majors. Did you know that there is still a portion of the market that does not know that we ship next day air? Some think that all we do is ground. Do you also know that we are currently the most expensive shipper? Why Whiteboard Guy? Because he explains to our customers our capabilities and what sets us apart from the rest. </p><p></p><p>A good marketing campaign is just as important as the service. Without Marketing, there is no business, but without good service, the marketing does not matter.</p><p></p><p>There are few business that have succeeded without any marketing. One of which is Starbucks. Sure it worked for a while, but now that McDonald's have introduced the McCafe and advertises for it, Starbucks as a business has suffered greatly. Trust me I know as I am a stockholder.</p><p></p><p>Marketing Matters Period!</p></blockquote><p></p>
[QUOTE="jnuts, post: 460817, member: 19665"] Obviously none of you are marketing majors. Did you know that there is still a portion of the market that does not know that we ship next day air? Some think that all we do is ground. Do you also know that we are currently the most expensive shipper? Why Whiteboard Guy? Because he explains to our customers our capabilities and what sets us apart from the rest. A good marketing campaign is just as important as the service. Without Marketing, there is no business, but without good service, the marketing does not matter. There are few business that have succeeded without any marketing. One of which is Starbucks. Sure it worked for a while, but now that McDonald's have introduced the McCafe and advertises for it, Starbucks as a business has suffered greatly. Trust me I know as I am a stockholder. Marketing Matters Period! [/QUOTE]
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Fred cuts marketing by 25%
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