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Fred cuts marketing by 25%
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<blockquote data-quote="kingOFchester" data-source="post: 460847" data-attributes="member: 11246"><p>Absolutly. I am not a strong beliver in sponserships. Add a few routes. Slow the belt down a tad for the preloaders. Then advertise the fact that UPS has slowed the system down and increased service. Tug at the heart. Produce a marketing campaign around packages that have value(Whether that be an heirloom or a flat screen TV)</p><p> that UPS acknowledge's and takes pride in delivering timely and safely.</p><p> </p><p>What I took from the FedEx cut news, is that I see an opportunity for UPS. I very well could be wrong, but I did think it was an interesting piece of news.</p></blockquote><p></p>
[QUOTE="kingOFchester, post: 460847, member: 11246"] Absolutly. I am not a strong beliver in sponserships. Add a few routes. Slow the belt down a tad for the preloaders. Then advertise the fact that UPS has slowed the system down and increased service. Tug at the heart. Produce a marketing campaign around packages that have value(Whether that be an heirloom or a flat screen TV) that UPS acknowledge's and takes pride in delivering timely and safely. What I took from the FedEx cut news, is that I see an opportunity for UPS. I very well could be wrong, but I did think it was an interesting piece of news. [/QUOTE]
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Fred cuts marketing by 25%
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