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Brown Cafe UPS Forum
UPS Union Issues
Hoffa and Hall will be in Atlanta Feb 24
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<blockquote data-quote="wilberforce15" data-source="post: 1096445" data-attributes="member: 5053"><p><span style="color: #000000"></span></p><p><span style="color: #000000"></span></p><p><span style="color: #000000">The public matters in both the long and short run. </span></p><p><span style="color: #000000"></span></p><p><span style="color: #000000">If UPS is the bad guy in the public's mind, they will be more willing to deal to save their image.</span></p><p><span style="color: #000000"></span></p><p><span style="color: #000000">If UPS is generally seen as the good guy by the public, they can retain brand image and loyalty without making a good deal with us.</span></p><p><span style="color: #000000"></span></p><p><span style="color: #000000">If you can't see why that matters, then I can't help you. UPS got slaughtered by public opinion in 1997, and that mattered. We need to make this time the same. </span></p><p><span style="color: #000000"></span></p><p><span style="color: #000000"></span>http://www.saylor.org/site/wp-content/uploads/2012/10/COMM411-1.1-Ch01.pdf</p><p><span style="color: #000000"></span></p><p><span style="color: #000000"></span>http://www.labornotes.org/2011/12/winning-pr-war-contract-campaign<span style="color: #000000"></span></p><p><span style="color: #000000"></span><span style="color: #000000"></span></p><p><span style="color: #000000"></span></p></blockquote><p></p>
[QUOTE="wilberforce15, post: 1096445, member: 5053"] [COLOR=#000000] The public matters in both the long and short run. If UPS is the bad guy in the public's mind, they will be more willing to deal to save their image. If UPS is generally seen as the good guy by the public, they can retain brand image and loyalty without making a good deal with us. If you can't see why that matters, then I can't help you. UPS got slaughtered by public opinion in 1997, and that mattered. We need to make this time the same. [/COLOR]http://www.saylor.org/site/wp-content/uploads/2012/10/COMM411-1.1-Ch01.pdf [COLOR=#000000] [/COLOR]http://www.labornotes.org/2011/12/winning-pr-war-contract-campaign[COLOR=#000000] [/COLOR][COLOR=#000000] [/COLOR] [/QUOTE]
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Hoffa and Hall will be in Atlanta Feb 24
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