UPS taps Ogilvy as global ad firm

Discussion in 'The Latest UPS Headlines' started by cheryl, Oct 27, 2009.

  1. cheryl

    cheryl I started this. Staff Member

    UPS taps Ogilvy as global ad firm - Atlanta Business Chronicle

    United Parcel Service Inc. ended its six-month search for a new global advertising firm, picking Ogilvy to handles global advertising, relationship marketing and digital activities.

    The Atlanta-based package shipping giant (NYSE: UPS) said Ogilvy’s sister agency Maxus will oversee media placements.

    UPS lauded Ogilvy’s “ability to execute across communication channels around the world, strong business-to-business brand experience and an ability to drive business results.”