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UPS To Exit NASCAR
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<blockquote data-quote="UpstateNYUPSer(Ret)" data-source="post: 1243752" data-attributes="member: 12570"><p>Advertising is designed to expand brand awareness. Is there really anyone anywhere on the planet who doesn't recognize this <a href="http://www.ups.com/content/us/en/index.jsx?WT.svl=BrndMrk" target="_blank"><img src="http://www.ups.com/img/glo_ups_brandmark.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a>?</p><p></p><p>I would suspend any further major advertising expenditures. There is no better advertising for our company than our drivers and package cars. Wash them more than once a month and lessen the work load for our drivers. "Word of mouth" advertising is free and can be either beneficial or detrimental.</p><p></p><p>I used to follow NASCAR when we sponsored Dale Jarrett. I couldn't tell you (or care) who we currently sponsor</p></blockquote><p></p>
[QUOTE="UpstateNYUPSer(Ret), post: 1243752, member: 12570"] Advertising is designed to expand brand awareness. Is there really anyone anywhere on the planet who doesn't recognize this [URL='http://www.ups.com/content/us/en/index.jsx?WT.svl=BrndMrk'][IMG]http://www.ups.com/img/glo_ups_brandmark.gif[/IMG][/URL]? I would suspend any further major advertising expenditures. There is no better advertising for our company than our drivers and package cars. Wash them more than once a month and lessen the work load for our drivers. "Word of mouth" advertising is free and can be either beneficial or detrimental. I used to follow NASCAR when we sponsored Dale Jarrett. I couldn't tell you (or care) who we currently sponsor [/QUOTE]
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