UPS Transforms Logistics Into Humanity With One Great Idea - Forbes UPS recently launched a “Wishes Delivered” campaign that includes a wonderful film about a little boy and his favorite driver, Mr. Ernie. The film is a great story, fun to watch, and truly heart warming. However, its marketing power is far greater than any of that. First, here’s the film in case you haven’t seen it. One of the powers of this little film – and the entire Wishes Delivered campaign – is that it changes the way we perceive that big brown box on wheels. It was a truck, a brown truck no less, that had packages inside probably for businesses. Nothing special. But this idea inspires the viewer to think again. It reframes that ordinary truck into something approximating Santa’s sleigh. And it does so with humility, heart, and not a shred of chest-pounding.