UPS wants to ship packages in the metaverse - Atlanta Business Chronicle
Get ready to see those big brown trucks rumbling down the virtual streets of the metaverse.Atlanta-based shipping behemoth United Parcel Service Inc. (NYSE: UPS) submitted several trademark filings to the U.S. Patent and Trademark Office that indicate it plans to join the metaverse. The filings are for goods and services including "non-fungible tokens" (NFTs); "virtual goods, namely, packages, parcels, [and] shipping labels;" and "virtual retail shipping."
The company submitted individual filings for "United Parcel Service," "UPS," "The UPS Store," and multiple logos.
The metaverse is a growing collection of interconnected virtual reality and digital platforms with online personas, real estate and businesses. People can log in and interact, similar to a multiplayer video game.