The UPS Store today officially announced the company’s first-ever float in the 2017 Tournament of Roses® Parade. The float, “Books Bring Us Together”, brings to life the Toys for Tots Literacy Program, highlighting the importance of childhood literacy on a national stage. The float complements the 2017 Rose Parade® “Echoes of Success” theme as literacy is an essential ingredient to every child’s success.
The Toys for Tots® Literacy Program, developed by The UPS Store and the Marine Toys for Tots Foundation in 2008, provides books and educational resources to economically disadvantaged children in communities across the country. The program aims to enhance children’s ability to read and communicate effectively by igniting their imaginations through stories and tales.