High-tech purchasers influenced by reviews and ratings, look to multiple sources and channels to influence purchasing decisions
With high-tech purchases expected to account for a major portion of consumer holiday spending this year, UPS has launched a 2016 UPS How to Click with High-Tech Online Shoppers study to help retailers gain insights into how to win with high-tech shoppers. According to the Consumer Technology Association (CTA), 68 percent of consumers – roughly 170 million people – plan to purchase technology gifts this holiday season.