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<blockquote data-quote="worldwide" data-source="post: 138886" data-attributes="member: 2193"><p>big arrow up posted "I hate to say it but I think FedEx is kicking our butts as far as advertising is concerned."</p><p></p><p>Fedex certainly has had some funny ads but is that the true measure of an ads effectiveness? The Bud lizards were very funny but I hate Bud and would not drink it no matter what commercials they had.</p><p></p><p>UPS has won many awards in the advertising/branding industry such as: </p><p></p><p>New York American Marketing Association’s EFFIE Awards</p><p>UPS’s “What Can Brown Do For You?®" advertising campaign in June 2004 earned a Gold EFFIE Award.</p><p></p><p>BtoB Magazine</p><p>The magazine’s June 7, 2004, issue cites the “What Can Brown Do For You?" campaign as one of the best integrated advertising campaigns.</p><p></p><p>Harris Interactive/Reputation Institute Corporate Reputation Survey</p><p>UPS moved to No. 2 in the survey in 2003, rising from No. 15 in 2001.</p><p></p><p>Forbes Magazine’s “Most Valuable Corporate Brands”</p><p>UPS ranked No. 9 out of 25 companies in March 2004.</p><p></p><p>CoreBrand’s “Corporate Brand Power”</p><p>UPS ranked No. 4 in the 2003 list of powerful brands.</p><p></p><p>City Business Journals Network’s American Brand Excellence Awards</p><p>UPS was named Best Business Services Brand in May 2004.</p><p></p><p>2004 International Business Awards</p><p>UPS received a “Stevie” for Best Marketing Organization for its March 2003 global rebranding initiative.</p><p></p><p>Transportation Marketing and Communications Association (TMCA)</p><p>UPS captured two “Tranny” awards: in 2004 for the global rebranding initiative, and as Best Advertising Campaign in 2003 for “What Can Brown Do For You?"</p><p></p><p>NASCAR Marketer of the Year</p><p>UPS’s inaugural NASCAR advertising helped the company become the 2001 NASCAR Marketer of the Year – the only time a first-year sponsor has received this honor.</p></blockquote><p></p>
[QUOTE="worldwide, post: 138886, member: 2193"] big arrow up posted "I hate to say it but I think FedEx is kicking our butts as far as advertising is concerned." Fedex certainly has had some funny ads but is that the true measure of an ads effectiveness? The Bud lizards were very funny but I hate Bud and would not drink it no matter what commercials they had. UPS has won many awards in the advertising/branding industry such as: New York American Marketing Association’s EFFIE Awards UPS’s “What Can Brown Do For You?®" advertising campaign in June 2004 earned a Gold EFFIE Award. BtoB Magazine The magazine’s June 7, 2004, issue cites the “What Can Brown Do For You?" campaign as one of the best integrated advertising campaigns. Harris Interactive/Reputation Institute Corporate Reputation Survey UPS moved to No. 2 in the survey in 2003, rising from No. 15 in 2001. Forbes Magazine’s “Most Valuable Corporate Brands” UPS ranked No. 9 out of 25 companies in March 2004. CoreBrand’s “Corporate Brand Power” UPS ranked No. 4 in the 2003 list of powerful brands. City Business Journals Network’s American Brand Excellence Awards UPS was named Best Business Services Brand in May 2004. 2004 International Business Awards UPS received a “Stevie” for Best Marketing Organization for its March 2003 global rebranding initiative. Transportation Marketing and Communications Association (TMCA) UPS captured two “Tranny” awards: in 2004 for the global rebranding initiative, and as Best Advertising Campaign in 2003 for “What Can Brown Do For You?" NASCAR Marketer of the Year UPS’s inaugural NASCAR advertising helped the company become the 2001 NASCAR Marketer of the Year – the only time a first-year sponsor has received this honor. [/QUOTE]
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