Dale Finally Racing the Truck - Yahoo
The last “Race the Truck” commercial will debut this Sunday during the Daytona 500 and yes, Dale really does race the truck.
Eight years after UPS launched its popular advertising campaign to introduce itself to the NASCAR nation – pleading with star driver Dale Jarrett to give up his race car for a real machine – Jarrett finally hits the track in a brown UPS truck to race some of his close friends and competitors.
The last “Race the Truck” commercial will debut this Sunday during the Daytona 500 and yes, Dale really does race the truck.
Eight years after UPS launched its popular advertising campaign to introduce itself to the NASCAR nation – pleading with star driver Dale Jarrett to give up his race car for a real machine – Jarrett finally hits the track in a brown UPS truck to race some of his close friends and competitors.
