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Enough Sport Sponsorship
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<blockquote data-quote="59 Dano" data-source="post: 1014951" data-attributes="member: 23516"><p>In today's world you spread your name far and wide to every possible demographic and via every possible medium. There might be one but I can't name a single company that advertised itself out of business. It's not enough that everyone know who you are and what you do. These days you have to be the 1st business that comes to mind when someone thinks of that industry. That's accomplished via commercials, naming rights, high profile donations here and there, sponsorship of events, and participation in events. Your guess is as good as mine as far as how much money it actually generates for the company but it generates tons of brand awareness.</p></blockquote><p></p>
[QUOTE="59 Dano, post: 1014951, member: 23516"] In today's world you spread your name far and wide to every possible demographic and via every possible medium. There might be one but I can't name a single company that advertised itself out of business. It's not enough that everyone know who you are and what you do. These days you have to be the 1st business that comes to mind when someone thinks of that industry. That's accomplished via commercials, naming rights, high profile donations here and there, sponsorship of events, and participation in events. Your guess is as good as mine as far as how much money it actually generates for the company but it generates tons of brand awareness. [/QUOTE]
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