FedEx helps awaken economic giant


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FedEx helps awaken economic giant - Commercial Appeal

Jiang Qian is the Chinese face of FedEx.

The well-built 35-year-old keeps his hair cropped close on the sides, thicker on top, and offers a pair of dimples with each broad smile. When Memphis-based FedEx, known for its over-the-top marketing and branding campaigns in the United States, needed a poster boy for its expanding service in China, the air-express giant didn't call a talent agency in Shanghai or Beijing.