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Funny FDX video shown on the national news.
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<blockquote data-quote="Ricochet1a" data-source="post: 1178071" data-attributes="member: 22880"><p>Large corporations spend MILLIONS in building their brand. Any attempt to tarnish that brand is met with very real retaliation. There are people in the PR departments of large corporations who maintain contacts with news organizations, SOLELY to get out favorable stories about the company while doing whatever arm twisting is necessary if they hear of a negative story about to be put up - to make sure it NEVER airs. </p><p></p><p>Express is NOTORIOUS for contacting news organizations whenever an incident that involves FedEx occurs - to get the story toned down, to minimize the use of unfavorable video and if possible, to even have the editors 'pass' on airing the story. There is a very real quid pro quo that goes on, with the corporation often times offering to run ads (at slightly favorable rates), to persuade the news departments of televisions stations and networks, to 'go easy' on FedEx. </p><p></p><p>This is why this latest video was so costly to FedEx. It will cost them MILLIONS in public good will - all due to the actions of a single (and potentially two) FedEx employees. Since they couldn't get YouTube to 'spike' the video, they had to go into damage control mode. </p><p></p><p>The big mistake they made (if their public statement regarding the Express employee is to be believed), is in FIRING that employee immediately. BIG MISTAKE. </p><p></p><p>By firing this employee, they no longer have ANY CONTROL over her story. If she wants to, she can go out and really create a mess for FedEx and they'd be left doing even more damage control. This woman has her '15 minutes of fame' RIGHT NOW... FedEx should've kept her on payroll (paid admin suspension), and gave EXPLICIT instructions to KEEP HER MOUTH SHUT. </p><p></p><p>Then once her 15 minutes of fame ends (in about a month or so), THEN can her for unacceptable conduct. </p><p></p><p>FedEx is smart - so I (and others) are left wondering if they really have terminated her employment, or if they merely made that public statement in order to quash the public furor. Make no mistake, her 'career' with Express is over - it is all in the timing though. If FedEx is smart (and she too), she'll get an attorney, then between her attorney and FedEx they'll work out a deal where she'll get a 'severance package' with an iron clad non-disclosure agreement as part of it. FedEx could then claim publicly they 'fired her', and she would be paid off to keep her mouth shut and not make a statement to the contrary. There is more to this story than what is out there right now.</p></blockquote><p></p>
[QUOTE="Ricochet1a, post: 1178071, member: 22880"] Large corporations spend MILLIONS in building their brand. Any attempt to tarnish that brand is met with very real retaliation. There are people in the PR departments of large corporations who maintain contacts with news organizations, SOLELY to get out favorable stories about the company while doing whatever arm twisting is necessary if they hear of a negative story about to be put up - to make sure it NEVER airs. Express is NOTORIOUS for contacting news organizations whenever an incident that involves FedEx occurs - to get the story toned down, to minimize the use of unfavorable video and if possible, to even have the editors 'pass' on airing the story. There is a very real quid pro quo that goes on, with the corporation often times offering to run ads (at slightly favorable rates), to persuade the news departments of televisions stations and networks, to 'go easy' on FedEx. This is why this latest video was so costly to FedEx. It will cost them MILLIONS in public good will - all due to the actions of a single (and potentially two) FedEx employees. Since they couldn't get YouTube to 'spike' the video, they had to go into damage control mode. The big mistake they made (if their public statement regarding the Express employee is to be believed), is in FIRING that employee immediately. BIG MISTAKE. By firing this employee, they no longer have ANY CONTROL over her story. If she wants to, she can go out and really create a mess for FedEx and they'd be left doing even more damage control. This woman has her '15 minutes of fame' RIGHT NOW... FedEx should've kept her on payroll (paid admin suspension), and gave EXPLICIT instructions to KEEP HER MOUTH SHUT. Then once her 15 minutes of fame ends (in about a month or so), THEN can her for unacceptable conduct. FedEx is smart - so I (and others) are left wondering if they really have terminated her employment, or if they merely made that public statement in order to quash the public furor. Make no mistake, her 'career' with Express is over - it is all in the timing though. If FedEx is smart (and she too), she'll get an attorney, then between her attorney and FedEx they'll work out a deal where she'll get a 'severance package' with an iron clad non-disclosure agreement as part of it. FedEx could then claim publicly they 'fired her', and she would be paid off to keep her mouth shut and not make a statement to the contrary. There is more to this story than what is out there right now. [/QUOTE]
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