i think it's a natural progression as google looks to become THE giant of the Net. they are imbedding themselves into everything. UPS and the USPS have been the partners with ebay for years. ups began in 2000, but it seems as though USPS has surpassed us in terms of sponsor placement on the website (usps is placed above ups on website). i know we have several dedicated ecommere mktg mgrs aligned with ebay, yahoo, paypal, etc but seems like they are slacking. just my opinion compared to the past.