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Message: <blockquote data-quote="JL 0513" data-source="post: 2106608" data-attributes="member: 50088">Your thinking is that the premium segment is the upper classes of the auto industry. That's not how it's defined even though by literal definition they are of course premium in nature. Premium is "mid-level" because they are in the center of the model ranges. The lower levels are economy cars and mainstream high volume cars (Corollas/Civics, Camrys/Accords). In the middle are $30-$45K models not wearing a luxury badge. They vary largely based on segment. A Toyota Highlander is a premium model for example. You can pay $30K, or you can pay $45K for one. But it isn't a Lexus LX at the top end ($85K).</blockquote>