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Outsider named as UPS Chief Marketing Officer and Management Committee
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<blockquote data-quote="Old Man Jingles" data-source="post: 3553526" data-attributes="member: 18222"><p>The second *outside hire* to the Management Committee. <strong>Thoughts?</strong></p><p><em></em></p><p><em></em></p><p><em><strong>Kevin Warren named UPS Chief Marketing Officer</strong></em></p><p><em></em></p><p><em>Changing global market dynamics, rapid growth in cross-border and B2C volume, new digital communication channels, unrelenting customer expectations, and new competitive threats are challenging UPS to constantly innovate.</em></p><p><em></em></p><p><em>To help UPS drive and guide our path forward, Kevin Warren is joining UPS as Chief Marketing Officer (CMO) and will become a member of the Management Committee.</em></p><p><em></em></p><p><em>In his new role, Kevin will be responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Segment Marketing, as well as Customer Communications and Public Relations.</em></p><p><em></em></p><p><em>Kevin will lead the team to develop and execute innovative marketing strategies that deliver improved results for our shareholders, customers, and employees—while also presenting customer-relevant brand messaging that enhances UPS’s reputation as one of the most trusted and respected companies in the world.</em></p><p><em></em></p><p><em>Kevin brings to UPS extensive senior leadership experience in several industries and possesses a deep understanding of service-based businesses and leading transformational change.</em></p><p><em></em></p><p><em>Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.”</em></p></blockquote><p></p>
[QUOTE="Old Man Jingles, post: 3553526, member: 18222"] The second *outside hire* to the Management Committee. [B]Thoughts?[/B] [I] [B]Kevin Warren named UPS Chief Marketing Officer[/B] Changing global market dynamics, rapid growth in cross-border and B2C volume, new digital communication channels, unrelenting customer expectations, and new competitive threats are challenging UPS to constantly innovate. To help UPS drive and guide our path forward, Kevin Warren is joining UPS as Chief Marketing Officer (CMO) and will become a member of the Management Committee. In his new role, Kevin will be responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Segment Marketing, as well as Customer Communications and Public Relations. Kevin will lead the team to develop and execute innovative marketing strategies that deliver improved results for our shareholders, customers, and employees—while also presenting customer-relevant brand messaging that enhances UPS’s reputation as one of the most trusted and respected companies in the world. Kevin brings to UPS extensive senior leadership experience in several industries and possesses a deep understanding of service-based businesses and leading transformational change. Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.”[/I] [/QUOTE]
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