Outsider named as UPS Chief Marketing Officer and Management Committee

Discussion in 'UPS Discussions' started by Old Man Jingles, Jun 9, 2018.

  1. Old Man Jingles

    Old Man Jingles Rat out of a cage

    The second *outside hire* to the Management Committee. Thoughts?


    Kevin Warren named UPS Chief Marketing Officer

    Changing global market dynamics, rapid growth in cross-border and B2C volume, new digital communication channels, unrelenting customer expectations, and new competitive threats are challenging UPS to constantly innovate.

    To help UPS drive and guide our path forward, Kevin Warren is joining UPS as Chief Marketing Officer (CMO) and will become a member of the Management Committee.

    In his new role, Kevin will be responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Segment Marketing, as well as Customer Communications and Public Relations.

    Kevin will lead the team to develop and execute innovative marketing strategies that deliver improved results for our shareholders, customers, and employees—while also presenting customer-relevant brand messaging that enhances UPS’s reputation as one of the most trusted and respected companies in the world.

    Kevin brings to UPS extensive senior leadership experience in several industries and possesses a deep understanding of service-based businesses and leading transformational change.

    Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.”
     
  2. Box Ox

    Box Ox Well-Known Member

    Having your head stuck up your ass seems to be a corporate prerequisite. Why not name an outsider to be baloney peddler in chief?
     
  3. oldngray

    oldngray nowhere special

    one of us.jpg
     
  4. Dragon

    Dragon Package Center Manager

    Transformation...coming to a building near you shortly...its all fun and games until that elephant is in the building.
     
  5. Box Ox

    Box Ox Well-Known Member

    Hopefully all that center manager dead weight will be the first to go.
     
  6. eats packages

    eats packages I have depth perception issues

    "UPS has created an iconic look with their brown and yellow uniforms that somewhat inexplicably garners more prominent status as a sexualized figure than FedEx, USP or DHL ever has. Perhaps it's the excitement of a stranger visiting your door or the fact that the delivery man is always bringing something to you while driving a big truck that tends to intrigue and excite people. The dark brown colors of the UPS brand tend to infer more masculine sensibilities and a bit of a working-glass feel than the bright white FedEx brand has ever conveyed."

    :yawn2:
     
  7. Box Ox

    Box Ox Well-Known Member

    Uh oh! Only a matter of time until the protests begin!
     
  8. scratch

    scratch Least Best Moderator Staff Member

    "Meet the new boss, same as the old boss", we won't get fooled again!
     
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  9. burrheadd

    burrheadd KING Of GIFS

    This gonna be good!!
     
  10. john chesney

    john chesney Well-Known Member

    Management cannot blow anymore then they do now. Anything would be an improvement
     
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  11. Maple Grove MN Driver

    Maple Grove MN Driver Cocaine Mang!

    Who?
     
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  12. Johney

    Johney Well-Known Member

    I always thought the brown color was to hide dirt.
     
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  13. Richard Harrow

    Richard Harrow Deplorable.

    Cows come and cows go but the :bsbullf: goes on forever.
     
  14. Wally

    Wally BrownCafe Innovator & King of Puns

    This Kevin Warren clown should get on a package car for a month so he can see first hand what these promises made to customers really mean and how they really play out. Right now, this goober college boy is clueless.
     
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  15. BakerMayfield2018

    BakerMayfield2018 Fight the power.

    You sound disgruntled
     
  16. Wally

    Wally BrownCafe Innovator & King of Puns

    Unrealistic time commits can do that.
     
  17. Analbumcover

    Analbumcover ControlPkgs


    WHOA. Did you just assume UPS' gender? Reported.
     
  18. Catatonic

    Catatonic Nine Lives

    And maybe you should spend a month as his sidekick so you'll understand his job and responsibilities.
     
  19. Wally

    Wally BrownCafe Innovator & King of Puns

    Sign me up. Pay me the kind of money those folks get and I will kiss arse like no tomorrow. (Sell everyone here down river too.)
     
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  20. Wally

    Wally BrownCafe Innovator & King of Puns

    All man! The ladies even more so!