Outsider named as UPS Chief Marketing Officer and Management Committee

Old Man Jingles

Rat out of a cage
The second *outside hire* to the Management Committee. Thoughts?


Kevin Warren named UPS Chief Marketing Officer

Changing global market dynamics, rapid growth in cross-border and B2C volume, new digital communication channels, unrelenting customer expectations, and new competitive threats are challenging UPS to constantly innovate.

To help UPS drive and guide our path forward, Kevin Warren is joining UPS as Chief Marketing Officer (CMO) and will become a member of the Management Committee.

In his new role, Kevin will be responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Segment Marketing, as well as Customer Communications and Public Relations.

Kevin will lead the team to develop and execute innovative marketing strategies that deliver improved results for our shareholders, customers, and employees—while also presenting customer-relevant brand messaging that enhances UPS’s reputation as one of the most trusted and respected companies in the world.

Kevin brings to UPS extensive senior leadership experience in several industries and possesses a deep understanding of service-based businesses and leading transformational change.

Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.”
 

Box Ox

Well-Known Member
Having your head stuck up your ass seems to be a corporate prerequisite. Why not name an outsider to be baloney peddler in chief?
 

Dragon

Package Center Manager
The second *outside hire* to the Management Committee. Thoughts?


Kevin Warren named UPS Chief Marketing Officer

Changing global market dynamics, rapid growth in cross-border and B2C volume, new digital communication channels, unrelenting customer expectations, and new competitive threats are challenging UPS to constantly innovate.

To help UPS drive and guide our path forward, Kevin Warren is joining UPS as Chief Marketing Officer (CMO) and will become a member of the Management Committee.

In his new role, Kevin will be responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Segment Marketing, as well as Customer Communications and Public Relations.

Kevin will lead the team to develop and execute innovative marketing strategies that deliver improved results for our shareholders, customers, and employees—while also presenting customer-relevant brand messaging that enhances UPS’s reputation as one of the most trusted and respected companies in the world.

Kevin brings to UPS extensive senior leadership experience in several industries and possesses a deep understanding of service-based businesses and leading transformational change.

Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.”
Transformation...coming to a building near you shortly...its all fun and games until that elephant is in the building.
 

eats packages

The best driver to never drive.
"UPS has created an iconic look with their brown and yellow uniforms that somewhat inexplicably garners more prominent status as a sexualized figure than FedEx, USP or DHL ever has. Perhaps it's the excitement of a stranger visiting your door or the fact that the delivery man is always bringing something to you while driving a big truck that tends to intrigue and excite people. The dark brown colors of the UPS brand tend to infer more masculine sensibilities and a bit of a working-glass feel than the bright white FedEx brand has ever conveyed."

:yawn2:
 

john chesney

Well-Known Member
The second *outside hire* to the Management Committee. Thoughts?


Kevin Warren named UPS Chief Marketing Officer

Changing global market dynamics, rapid growth in cross-border and B2C volume, new digital communication channels, unrelenting customer expectations, and new competitive threats are challenging UPS to constantly innovate.

To help UPS drive and guide our path forward, Kevin Warren is joining UPS as Chief Marketing Officer (CMO) and will become a member of the Management Committee.

In his new role, Kevin will be responsible for U.S. Marketing, International Marketing, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Segment Marketing, as well as Customer Communications and Public Relations.

Kevin will lead the team to develop and execute innovative marketing strategies that deliver improved results for our shareholders, customers, and employees—while also presenting customer-relevant brand messaging that enhances UPS’s reputation as one of the most trusted and respected companies in the world.

Kevin brings to UPS extensive senior leadership experience in several industries and possesses a deep understanding of service-based businesses and leading transformational change.

Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.”
Management cannot blow anymore then they do now. Anything would be an improvement
 

Wally

BrownCafe Innovator & King of Puns
This Kevin Warren clown should get on a package car for a month so he can see first hand what these promises made to customers really mean and how they really play out. Right now, this goober college boy is clueless.
 

Analbumcover

ControlPkgs
"UPS has created an iconic look with their brown and yellow uniforms that somewhat inexplicably garners more prominent status as a sexualized figure than FedEx, USP or DHL ever has. Perhaps it's the excitement of a stranger visiting your door or the fact that the delivery man is always bringing something to you while driving a big truck that tends to intrigue and excite people. The dark brown colors of the UPS brand tend to infer more masculine sensibilities and a bit of a working-glass feel than the bright white FedEx brand has ever conveyed."

:yawn2:

WHOA. Did you just assume UPS' gender? Reported.
 

Catatonic

Nine Lives
This Kevin Warren clown should get on a package car for a month so he can see first hand what these promises made to customers really mean and how they really play out. Right now, this goober college boy is clueless.
And maybe you should spend a month as his sidekick so you'll understand his job and responsibilities.
 
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