UPS and In the Blk to Present Emerging Black Designers at NYFW: The Shows - Yahoo
UPS is heading to New York Fashion Week.
The shipping and logistics company is making its debut in fashion this week as the official logistics partner of NYFW: The Shows, and is launching its first apparel and merchandise collection to commemorate the milestone, partnering with nonprofit In the Blk to present three emerging Black designers on Feb. 13.
The 14-piece collection drew inspiration from small- and medium-size businesses, which are the main focus for UPS’s Be Unstoppable initiative, a program designed to help business owners of smaller firms compete more effectively against larger companies. Pieces include apparel, backpacks and wireless speakers all ranging in price from $28 to $98.
UPS is heading to New York Fashion Week.
The shipping and logistics company is making its debut in fashion this week as the official logistics partner of NYFW: The Shows, and is launching its first apparel and merchandise collection to commemorate the milestone, partnering with nonprofit In the Blk to present three emerging Black designers on Feb. 13.
The 14-piece collection drew inspiration from small- and medium-size businesses, which are the main focus for UPS’s Be Unstoppable initiative, a program designed to help business owners of smaller firms compete more effectively against larger companies. Pieces include apparel, backpacks and wireless speakers all ranging in price from $28 to $98.
