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UPS Delivery Intercept Challenge - The story of a PR fumble
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<blockquote data-quote="Dfigtree" data-source="post: 252277" data-attributes="member: 5050"><p><span style="font-family: 'Times New Roman'"><span style="color: royalblue"><strong>Now as you know I am not a sales, marketing and PR type of guy but this advertising campaign seems to have a flaw in it. The campaign is supposed to highlight UPS' ability to locate, redirect and have a successfull UPS delivery to the new address.</strong></span></span></p><p> </p><p><span style="font-family: 'Arial'">"This football season, UPS and former NFL quarterback Archie Manning have teamed up in a search of videos of the country’s best amateur football interceptions in the UPS Delivery Intercept Challenge Video Contest."</span></p><p> </p><p><span style="font-family: 'Arial'"><span style="font-family: 'Times New Roman'"><span style="color: royalblue"><strong>But what a football interception does is express abject failure. The ball was "lost or stolen" and delivered to the wrong address by the wrong guy. Maybe, to the opposition's goal line.</strong></span></span></span></p><p></p><p><span style="font-family: 'Arial'"><span style="font-family: 'Times New Roman'"><span style="color: #4169e1"><strong>Maybe it's just me, but I think one of those rugby type of football goals where the laterals are thrown between band members marching onto the field as time runs out would work better. Maybe it's just me.</strong></span></span></span></p><p></p><p><span style="font-family: 'Arial'"><strong><span style="font-family: 'Times New Roman'"><span style="color: #4169e1">And, BTW I don't think Archie for all his skill ever made the playoffs. I could be wrong on this, though.</span></span></strong></span></p></blockquote><p></p>
[QUOTE="Dfigtree, post: 252277, member: 5050"] [FONT=Times New Roman][COLOR=royalblue][B]Now as you know I am not a sales, marketing and PR type of guy but this advertising campaign seems to have a flaw in it. The campaign is supposed to highlight UPS' ability to locate, redirect and have a successfull UPS delivery to the new address.[/B][/COLOR][/FONT] [FONT=Arial]"This football season, UPS and former NFL quarterback Archie Manning have teamed up in a search of videos of the country’s best amateur football interceptions in the UPS Delivery Intercept Challenge Video Contest."[/FONT] [FONT=Arial][FONT=Times New Roman][COLOR=royalblue][B]But what a football interception does is express abject failure. The ball was "lost or stolen" and delivered to the wrong address by the wrong guy. Maybe, to the opposition's goal line.[/B][/COLOR][/FONT][/FONT] [FONT=Arial][FONT=Times New Roman][COLOR=#4169e1][B]Maybe it's just me, but I think one of those rugby type of football goals where the laterals are thrown between band members marching onto the field as time runs out would work better. Maybe it's just me.[/B][/COLOR][/FONT][/FONT] [FONT=Arial][B][FONT=Times New Roman][COLOR=#4169e1]And, BTW I don't think Archie for all his skill ever made the playoffs. I could be wrong on this, though.[/COLOR][/FONT][/B][/FONT] [/QUOTE]
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