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UPS destroys all credibility in Chicago
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<blockquote data-quote="Kae3106" data-source="post: 775547" data-attributes="member: 27557"><p>My alternate lyrics: </p><p>When the ad makes you cry like a poke in the eye......that's logistics.</p><p>When you feel lots of shame from our new ad campaign......that's logistics.</p><p></p><p>I have nothing against introducing the logistics concept to a wider audience but in my office, this ad campaign just makes most of us cringe. I think the supply chain and logistics capabilities of UPS are really cool and I hope we find a way to showcase them and bring them to more customers. I'm just not sure this is the way. Supposedly, this is part of a global advertising campaign that is supposed to be revolutionary according to the trade magazines. I just don't get it. As a business owner, I would want the sturdy, competent, trustworthy feeling from UPS, not this whimsical dance in the streets feeling. I don't care how you move my stuff, I just want to feel that it's in good hands. If this ad campaign was my first introduction to UPS, I might not have that confidence.</p><p></p><p>PS: There are ringtones of the song available on upsers for those diehard fans.</p></blockquote><p></p>
[QUOTE="Kae3106, post: 775547, member: 27557"] My alternate lyrics: When the ad makes you cry like a poke in the eye......that's logistics. When you feel lots of shame from our new ad campaign......that's logistics. I have nothing against introducing the logistics concept to a wider audience but in my office, this ad campaign just makes most of us cringe. I think the supply chain and logistics capabilities of UPS are really cool and I hope we find a way to showcase them and bring them to more customers. I'm just not sure this is the way. Supposedly, this is part of a global advertising campaign that is supposed to be revolutionary according to the trade magazines. I just don't get it. As a business owner, I would want the sturdy, competent, trustworthy feeling from UPS, not this whimsical dance in the streets feeling. I don't care how you move my stuff, I just want to feel that it's in good hands. If this ad campaign was my first introduction to UPS, I might not have that confidence. PS: There are ringtones of the song available on upsers for those diehard fans. [/QUOTE]
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UPS destroys all credibility in Chicago
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