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UPS Issues Social Media Guidelines
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<blockquote data-quote="Catatonic" data-source="post: 772881" data-attributes="member: 7966"><p><span style="font-size: 15px"><strong>Wondering what this means?</strong></span></p><p><strong>I thought it was interesting that neither the blog nor the PDF file mentions Brown Cafe but that is probably that this is a Branding concern.</strong></p><p></p><p>This blog and PDF were posted on a blog site provider - Wordpress which I also use for a photography blog. Therefore, one can assume that this is information UPS wants to be copied and distributed. This information is also posted on<strong> UPSers.com</strong> under <strong>Think before you tweet</strong>.</p><p></p><p>There’s also a 4-page PDF of the full guidelines at the bottom of the page where this link takes you. <strong>Non-Union personnel should read this and take heed.</strong> Union represented employees should too but you know how certain people are ...</p><p></p><p>Note my new signature which includes the suggested UPS disclaimer as well as my Brown Cafe Moderation disclaimer.</p><p></p><p>The UPS blog post:</p><p><span style="color: darkred">Have you ever posted something on Facebook, and instantly regretted it? Or responded to a rant on a discussion board with your own colorful adjectives?</span></p><p> <span style="color: darkred">Social media is often compared to a cocktail party. Lively conversation, good humor and interesting people. But unlike a cocktail party where a comment lingers momentarily, social media discussions often remain a permanent memory on the internet. Everything is searchable and Google never forgets.</span></p><p><span style="color: darkred"></span></p><p> <span style="color: darkred">We know UPSers take pride in their reputations – both personal and professional. To help our employees avoid some of the “pot holes” of social media, we’ve provided guidelines to help them smartly navigate online conversations.</span> <span style="color: darkred"></span></p><p><span style="color: darkred"></span></p><p><span style="color: darkred"></span></p><p><span style="color: darkred"><a href="http://blog.ups.com/2010/09/29/social-media-guidelines-help-ups-employees-protect-their-reps/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+upsblog+%28UPSide+Blog%29" target="_blank">http://blog.ups.com/2010/09/29/social-media-guidelines-help-ups-employees-protect-their-reps/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+upsblog+(UPSide+Blog)</a></span> <span style="color: darkred"></span></p><p><span style="color: darkred"></span></p><p><span style="color: darkred"><strong><em>from PDF:</em></strong></span> <span style="color: darkred"></span></p><p><span style="color: darkred"><strong>UPS Social Media Guidelines:</strong></span> <span style="color: darkred"></span></p><p><span style="color: darkred">Use social media on your personal time and not on company time.</span></p><p><span style="color: darkred">UPS supports employees’ rights to engage in social media activities during their personal</span></p><p><span style="color: darkred">time. Limit activity to your personally-owned devices, and do not use the company’s</span></p><p><span style="color: darkred">computer assets or network. Keep in mind that UPS e-mail addresses and computer assets</span></p><p><span style="color: darkred">can be traced back to a UPS domain. It is important for UPSers to understand that when</span></p><p><span style="color: darkred">they post to social media sites from within the UPS network, others will perceive that</span></p><p><span style="color: darkred">they are speaking on behalf of the company.</span></p><p><span style="color: darkred"></span></p><p><span style="color: darkred"><strong>Use a disclaimer.</strong></span> <span style="color: darkred"></span></p><p><span style="color: darkred">Whether you publish to a blog or some other form of social media,</span></p><p><span style="color: darkred">make it clear that what you say there is representative of your views and opinions and not</span></p><p><span style="color: darkred">necessarily the views and opinions of UPS. At a minimum in your own blog, you should</span></p><p><span style="color: darkred">include the following standard disclaimer:<strong><em> "The postings on this site are my own and</em></strong></span></p><p><span style="color: darkred"><strong><em>don't necessarily represent UPS's positions, strategies or opinions."</em></strong></span></p></blockquote><p></p>
[QUOTE="Catatonic, post: 772881, member: 7966"] [SIZE=4][B]Wondering what this means?[/B][/SIZE] [B]I thought it was interesting that neither the blog nor the PDF file mentions Brown Cafe but that is probably that this is a Branding concern.[/B] This blog and PDF were posted on a blog site provider - Wordpress which I also use for a photography blog. Therefore, one can assume that this is information UPS wants to be copied and distributed. This information is also posted on[B] UPSers.com[/B] under [B]Think before you tweet[/B]. There’s also a 4-page PDF of the full guidelines at the bottom of the page where this link takes you. [B]Non-Union personnel should read this and take heed.[/B] Union represented employees should too but you know how certain people are ... Note my new signature which includes the suggested UPS disclaimer as well as my Brown Cafe Moderation disclaimer. The UPS blog post: [COLOR=darkred]Have you ever posted something on Facebook, and instantly regretted it? Or responded to a rant on a discussion board with your own colorful adjectives? Social media is often compared to a cocktail party. Lively conversation, good humor and interesting people. But unlike a cocktail party where a comment lingers momentarily, social media discussions often remain a permanent memory on the internet. Everything is searchable and Google never forgets. We know UPSers take pride in their reputations – both personal and professional. To help our employees avoid some of the “pot holes” of social media, we’ve provided guidelines to help them smartly navigate online conversations.[/COLOR] [COLOR=darkred] [URL]http://blog.ups.com/2010/09/29/social-media-guidelines-help-ups-employees-protect-their-reps/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+upsblog+%28UPSide+Blog%29[/URL][/COLOR] [COLOR=darkred] [B][I]from PDF:[/I][/B][/COLOR] [COLOR=darkred] [B]UPS Social Media Guidelines:[/B][/COLOR] [COLOR=darkred] Use social media on your personal time and not on company time. UPS supports employees’ rights to engage in social media activities during their personal time. Limit activity to your personally-owned devices, and do not use the company’s computer assets or network. Keep in mind that UPS e-mail addresses and computer assets can be traced back to a UPS domain. It is important for UPSers to understand that when they post to social media sites from within the UPS network, others will perceive that they are speaking on behalf of the company. [B]Use a disclaimer.[/B][/COLOR] [COLOR=darkred] Whether you publish to a blog or some other form of social media, make it clear that what you say there is representative of your views and opinions and not necessarily the views and opinions of UPS. At a minimum in your own blog, you should include the following standard disclaimer:[B][I] "The postings on this site are my own and don't necessarily represent UPS's positions, strategies or opinions."[/I][/B][/COLOR] [/QUOTE]
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