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UPS Issues Social Media Guidelines
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<blockquote data-quote="Integrity" data-source="post: 775457" data-attributes="member: 26800"><p>FracusBrown,</p><p> </p><p>Let me try to explain what I mean.</p><p> </p><p>The definition of a brand is a trademark or distinctive name identifying a product or a manufacturer.</p><p> </p><p>Using this definition, I view the UPS brand to stand for the product that UPS <strong><u>actually</u></strong> provides and the manner in which they <strong><u>actually</u></strong> provide the product, which in UPS's case is service.</p><p> </p><p>The definition of image is the character projected to the public, as by a person or institution especially as interpreted by the mass media.</p><p> </p><p>Using this definition, I view the UPS image to stand for the character and integrity that UPS <strong><u>claims</u></strong> to have but actually does not have as they provide their service. I view the UPS image to be even more deceptive with regards to the manner in which their service is carried out.</p><p> </p><p>In my opinion, UPS wants the public or mass media (social media, if you will) to believe that their claims as to how they do business is actually how they do business. In my opinion UPS doesn't even come close to operating as they claim.</p><p> </p><p>Sincerely,</p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 22px">I</span></span></p><p> </p><p style="text-align: left"><span style="font-family: 'Times New Roman'"><span style="font-size: 22px"><span style="font-family: 'Verdana'"><span style="font-size: 10px">"The postings on this site are my own and </span><span style="font-size: 10px">don't necessarily represent UPS's positions, strategies or opinions."</span></span></span></span></p></blockquote><p></p>
[QUOTE="Integrity, post: 775457, member: 26800"] FracusBrown, Let me try to explain what I mean. The definition of a brand is a trademark or distinctive name identifying a product or a manufacturer. Using this definition, I view the UPS brand to stand for the product that UPS [B][U]actually[/U][/B] provides and the manner in which they [B][U]actually[/U][/B] provide the product, which in UPS's case is service. The definition of image is the character projected to the public, as by a person or institution especially as interpreted by the mass media. Using this definition, I view the UPS image to stand for the character and integrity that UPS [B][U]claims[/U][/B] to have but actually does not have as they provide their service. I view the UPS image to be even more deceptive with regards to the manner in which their service is carried out. In my opinion, UPS wants the public or mass media (social media, if you will) to believe that their claims as to how they do business is actually how they do business. In my opinion UPS doesn't even come close to operating as they claim. Sincerely, [FONT=Times New Roman][SIZE=6]I[/SIZE][/FONT] [LEFT][FONT=Times New Roman][SIZE=6][FONT=Verdana][SIZE=2]"The postings on this site are my own and [/SIZE][SIZE=2]don't necessarily represent UPS's positions, strategies or opinions."[/SIZE][/FONT][/SIZE][/FONT][/LEFT] [/QUOTE]
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