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UPS Discussions
UPS Issues Social Media Guidelines
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<blockquote data-quote="FracusBrown" data-source="post: 777755" data-attributes="member: 29360"><p>UPS has one of the most recognizable and respected brands (brand, image, or whatever you chose to call it) in the world. They want to protect their reputation from unnecessary harm. You make it sound as if this a a criminal offense when it's just good business sense. All businesses seek to promote a positive image to their customers. </p><p> </p><p>They also want to establish a clear policy so they can take corrective action against those who fail to comply. Prior to this, there was no rule or policy, therefore it can't be enforced. </p><p> </p><p>Step one - Establish rule or policy. Step two - communicate rule or policy. Step three - enforce rule or policy.</p></blockquote><p></p>
[QUOTE="FracusBrown, post: 777755, member: 29360"] UPS has one of the most recognizable and respected brands (brand, image, or whatever you chose to call it) in the world. They want to protect their reputation from unnecessary harm. You make it sound as if this a a criminal offense when it's just good business sense. All businesses seek to promote a positive image to their customers. They also want to establish a clear policy so they can take corrective action against those who fail to comply. Prior to this, there was no rule or policy, therefore it can't be enforced. Step one - Establish rule or policy. Step two - communicate rule or policy. Step three - enforce rule or policy. [/QUOTE]
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