UPS Pulls Ad Following FedEx Suit - Wall Street Journal
United Parcel Service Inc. has stopped running a national television ad after rival FedEx Corp. accused UPS of falsely asserting that it has been "ranked the most reliable" package-shipping company.
Mr. Black, the UPS spokesman, said UPS decided Friday to stop airing the ad and notified FedEx of its decision. "Last week, the 2009 Morgan Stanley Parcel Return Survey was published, changing some of the previous year's rankings," Mr. Black stated in an email. "As a result, UPS has decided not to run that particular TV commercial in the future."
United Parcel Service Inc. has stopped running a national television ad after rival FedEx Corp. accused UPS of falsely asserting that it has been "ranked the most reliable" package-shipping company.
Mr. Black, the UPS spokesman, said UPS decided Friday to stop airing the ad and notified FedEx of its decision. "Last week, the 2009 Morgan Stanley Parcel Return Survey was published, changing some of the previous year's rankings," Mr. Black stated in an email. "As a result, UPS has decided not to run that particular TV commercial in the future."
