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<blockquote data-quote="trplnkl" data-source="post: 456944" data-attributes="member: 13254"><p>Personally, I think UPS should stop all sponsorship on a national/international basis. I believe this to be a waste of money that could be spent on infrastructure within the company. If they make UPS better they will regain much of the lost respect and business that we have lost in the past few years.</p><p> Sponsorships are basically for two purposes, 1) advertisement 2) to pour corporate money (under the guise of advertisement) into an area of interest of the big wigs in the company.</p><p> Our big brown monsters are out on the streets everyday in quantities more numerous than all our non-government competitors combined, no one is going to forget we exist. I really doubt that the company gains 1 % of it's revenue in response to sponsorships of any kind. FedEx sponsors in nearly every field UPS does, DHL did too.</p><p> In the pure advertisement area, I would think placing ads on various popular shopping websites would be more beneficial dollar for dollar than NASCAR or the Twiddle-Winks National Championship. Giving large discounts to shippers such as Amazon or E-bay wouldn't hurt either. </p><p></p><p> That's my $0.0002 worth. </p><p> <span style="font-size: 9px"><span style="color: Silver">no, $0.0002 is not a typo</span></span></p></blockquote><p></p>
[QUOTE="trplnkl, post: 456944, member: 13254"] Personally, I think UPS should stop all sponsorship on a national/international basis. I believe this to be a waste of money that could be spent on infrastructure within the company. If they make UPS better they will regain much of the lost respect and business that we have lost in the past few years. Sponsorships are basically for two purposes, 1) advertisement 2) to pour corporate money (under the guise of advertisement) into an area of interest of the big wigs in the company. Our big brown monsters are out on the streets everyday in quantities more numerous than all our non-government competitors combined, no one is going to forget we exist. I really doubt that the company gains 1 % of it's revenue in response to sponsorships of any kind. FedEx sponsors in nearly every field UPS does, DHL did too. In the pure advertisement area, I would think placing ads on various popular shopping websites would be more beneficial dollar for dollar than NASCAR or the Twiddle-Winks National Championship. Giving large discounts to shippers such as Amazon or E-bay wouldn't hurt either. That's my $0.0002 worth. [SIZE=1][COLOR=Silver]no, $0.0002 is not a typo[/COLOR][/SIZE] [/QUOTE]
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