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<blockquote data-quote="hoser" data-source="post: 153218" data-attributes="member: 6357"><p><strong>$35 million is NOTHING.</strong></p><p>UPS Revenue last year was <strong>11 700 000 000</strong>.</p><p>An aggressive Ad Campaign, involving new commercials, print ads, website, and even decorating subway stations is costing UPS <strong>35 000 000</strong>.</p><p></p><p>35/11 700 = 0.00299145299145299145299</p><p><strong>This semi-aggressive ad campaign is costing UPS 0.002% of last year's revenue</strong>.</p><p></p><p>Money well spent.</p><p></p><p></p><p>Go here:</p><p><a href="https://web.archive.org/web/20070302082931/http://www.100ups.com/?" target="_blank">UPS. Celebrating 100 Years of Service.</a></p><p>Click on year 2000</p><p></p><p>Watch all the ads. Funny, effective, and to the point. Especially the Consultants spot in 2000.</p><p></p><p>I think UPS is just trying to define itself differently from FX and their funny ads, that are effective, but don't really fully explain what FX has to offer (the average joe is starting to understand the difference between Green and Orange, ground and express). Whiteboard isn't <em>bad</em>, but it ain't <em>spectacular</em> either.</p></blockquote><p></p>
[QUOTE="hoser, post: 153218, member: 6357"] [B]$35 million is NOTHING.[/B] UPS Revenue last year was [B]11 700 000 000[/B]. An aggressive Ad Campaign, involving new commercials, print ads, website, and even decorating subway stations is costing UPS [B]35 000 000[/B]. 35/11 700 = 0.00299145299145299145299 [B]This semi-aggressive ad campaign is costing UPS 0.002% of last year's revenue[/B]. Money well spent. Go here: [URL='https://web.archive.org/web/20070302082931/http://www.100ups.com/?']UPS. Celebrating 100 Years of Service.[/URL] Click on year 2000 Watch all the ads. Funny, effective, and to the point. Especially the Consultants spot in 2000. I think UPS is just trying to define itself differently from FX and their funny ads, that are effective, but don't really fully explain what FX has to offer (the average joe is starting to understand the difference between Green and Orange, ground and express). Whiteboard isn't [I]bad[/I], but it ain't [I]spectacular[/I] either. [/QUOTE]
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