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What UPS is doing to survive this bad economy
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<blockquote data-quote="HEFFERNAN" data-source="post: 470278" data-attributes="member: 11315"><p>UPS like many Fortune 500 companies have an advertising budget. I am sure this number is pretty large, BUT our company needs to keep our logo and name in the public's eye. You may feel Nascar is beneath you, but it has become the 4th most popular "sport" in the US. Those tens of thousands of fans are the ones we need to keep advertising to.</p><p> </p><p>We are still going to the same business stops everyday, but its those residential deliveries we need so we can regain routes in our buildings. If you think UPS will trim 10% of their advertising budget so they can put an extra route in every center in America, you are sadly mistaken. Let's leave the business part of the company to the professionals</p></blockquote><p></p>
[QUOTE="HEFFERNAN, post: 470278, member: 11315"] UPS like many Fortune 500 companies have an advertising budget. I am sure this number is pretty large, BUT our company needs to keep our logo and name in the public's eye. You may feel Nascar is beneath you, but it has become the 4th most popular "sport" in the US. Those tens of thousands of fans are the ones we need to keep advertising to. We are still going to the same business stops everyday, but its those residential deliveries we need so we can regain routes in our buildings. If you think UPS will trim 10% of their advertising budget so they can put an extra route in every center in America, you are sadly mistaken. Let's leave the business part of the company to the professionals [/QUOTE]
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What UPS is doing to survive this bad economy
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