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What UPS is doing to survive this bad economy
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<blockquote data-quote="HEFFERNAN" data-source="post: 470869" data-attributes="member: 11315"><p>The sponsorship and drivers go hand in hand. When Dale Jarrett was winning, UPS's logo was all over the place. You are a fool if you don't think that makes a difference. Everyone including non-Nascar fans saw our logo on TV, magazines, newspapers, internet, merchandising, etc. This year we changed teams and have a great young racer in Ragan who just missed the playoffs for the championship.</p><p> </p><p>I was as dissapointed as most everyone was of the past 5 years or so. Seemed like an eternity. If the driver wins races and becomes famous, UPS gets a load of free advertising you can never buy. Do you really think I can picture Tony Stewart without a Home Depot logo ? How 'bout Jeff Gordon and DuPont? Jimmie Johnson and Lowes? UPS might have a great thing going with this new team. Also like I said, UPS not sponsoring Nascar will not raise the stock or put routes in your center, deal with it.</p><p> </p><p>PS - Don't forget, we advertise on NFL broadcasts as well.</p></blockquote><p></p>
[QUOTE="HEFFERNAN, post: 470869, member: 11315"] The sponsorship and drivers go hand in hand. When Dale Jarrett was winning, UPS's logo was all over the place. You are a fool if you don't think that makes a difference. Everyone including non-Nascar fans saw our logo on TV, magazines, newspapers, internet, merchandising, etc. This year we changed teams and have a great young racer in Ragan who just missed the playoffs for the championship. I was as dissapointed as most everyone was of the past 5 years or so. Seemed like an eternity. If the driver wins races and becomes famous, UPS gets a load of free advertising you can never buy. Do you really think I can picture Tony Stewart without a Home Depot logo ? How 'bout Jeff Gordon and DuPont? Jimmie Johnson and Lowes? UPS might have a great thing going with this new team. Also like I said, UPS not sponsoring Nascar will not raise the stock or put routes in your center, deal with it. PS - Don't forget, we advertise on NFL broadcasts as well. [/QUOTE]
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