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What UPS is doing to survive this bad economy
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<blockquote data-quote="HBGPreloader" data-source="post: 473746" data-attributes="member: 19782"><p>Now here's something I really know and can comment about. My career is outdoor advertising, signs and vehicle graphics.</p><p></p><p>Our "brown" package cars and drivers are one of, if not the best form of advertising available to UPS and it should be treated as such. These employees and their cars are worth their weight in gold in terms of advertising dollars.</p><p></p><p>A typical delivery vehicle, traveling 25,000 mile per year in a metropolitan area will make 2.2 million impressions in that time period. In simple terms, for every mile a UPS package car is driven, on average, it will be viewed by 88 people. </p><p></p><p>So, from the info I found here...</p><p><a href="http://www.sustainability.ups.com/social/health/training.html" target="_blank">http://www.sustainability.ups.com/social/health/training.html</a></p><p>UPS will make 176 billion (176,000,000,000) advertising impressions per year with it's vehicles alone. If you do the math, it means every man, woman and child on this earth will see a UPS truck at least 26 times a year.</p><p></p><p>Now $10 million (plus or minus) spent annually on sponsoring a nascar driver can be put towards better uses, such as maintaining or creating a few positions for displaced workers who would be responsible for maintaining the appearance of UPS' current fleet. It may not sound like much, but it can mean a world of difference for the person who was just laid off.</p><p></p><p>Checkers</p></blockquote><p></p>
[QUOTE="HBGPreloader, post: 473746, member: 19782"] Now here's something I really know and can comment about. My career is outdoor advertising, signs and vehicle graphics. Our "brown" package cars and drivers are one of, if not the best form of advertising available to UPS and it should be treated as such. These employees and their cars are worth their weight in gold in terms of advertising dollars. A typical delivery vehicle, traveling 25,000 mile per year in a metropolitan area will make 2.2 million impressions in that time period. In simple terms, for every mile a UPS package car is driven, on average, it will be viewed by 88 people. So, from the info I found here... [url]http://www.sustainability.ups.com/social/health/training.html[/url] UPS will make 176 billion (176,000,000,000) advertising impressions per year with it's vehicles alone. If you do the math, it means every man, woman and child on this earth will see a UPS truck at least 26 times a year. Now $10 million (plus or minus) spent annually on sponsoring a nascar driver can be put towards better uses, such as maintaining or creating a few positions for displaced workers who would be responsible for maintaining the appearance of UPS' current fleet. It may not sound like much, but it can mean a world of difference for the person who was just laid off. Checkers [/QUOTE]
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