When UPS driver James Joseph sees a need, his 'Big Brown Reaching Back' group springs into action

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When UPS driver James Joseph sees a need, his 'Big Brown Reaching Back' group springs into action - The Advocate

UPS driver James Joseph’s philosophy sounds a lot like a slogan his company once had: What can “Big Brown” do for you?

In the case of the philanthropy Joseph created, the answer seems to be “whatever it takes.”

When he’s not delivering packages, Joseph has helped deliver air conditioners and fans to people during sweltering weather, water and supplies to hurricane-stricken areas and, most recently, masks and hand sanitizer to schools across Louisiana.

Called Big Brown Reaching Back, Joseph's organization has provided food on weekends in 10 Louisiana cities for impoverished children whose only regular hot meals come at school.
 
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