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<blockquote data-quote="Old Man Jingles" data-source="post: 4623300" data-attributes="member: 18222">Anybody seen the rebranded Aunt Jemima products?H<a href="https://www.wbur.org/hereandnow" target="_blank">ere &amp; Now</a>Sep 22, 2020Quaker Oats announced earlier this year it&#039;s <a href="https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/06/17/879104818/acknowledging-racial-stereotype-aunt-jemima-will-change-brand-name-and-image" target="_blank">rebranding Aunt Jemima</a> pancake mix and syrup because of its racist history.But descendants of Lillian Richard, who portrayed Aunt Jemima for years, say the company decided to rename the brand without consulting the families of the women who brought the character to life.While Vera Harris, Richard’s niece, supports the decision and the Black Lives Matter movement, Aunt Jemima represents a part of history for her family and the town of Hawkins, Texas.“Erasing my Aunt Lillian Richard would erase a part of history,” says Harris, who serves as family historian for the Richard family of Hawkins. “All of the people in my family are happy and proud of Aunt Lillian and what she accomplished.”Quaker Oats didn’t consult the Richard family before announcing their decision to rebrand, but Harris says they have since reached out to the company about preserving Richard’s legacy.After all, Richard and the other Black women who played Aunt Jemima helped build the Quaker Oats brand.“For that, I think Quaker Oaks owes them a large gratitude of thanks,” she says.</blockquote>

[QUOTE="Old Man Jingles, post: 4623300, member: 18222"] Anybody seen the rebranded Aunt Jemima products? [B]H[URL='https://www.wbur.org/hereandnow']ere & Now[/URL][/B] Sep 22, 2020 Quaker Oats announced earlier this year it's [URL='https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/06/17/879104818/acknowledging-racial-stereotype-aunt-jemima-will-change-brand-name-and-image']rebranding Aunt Jemima[/URL] pancake mix and syrup because of its racist history. But descendants of Lillian Richard, who portrayed Aunt Jemima for years, say the company decided to rename the brand without consulting the families of the women who brought the character to life. While Vera Harris, Richard’s niece, supports the decision and the Black Lives Matter movement, Aunt Jemima represents a part of history for her family and the town of Hawkins, Texas. “Erasing my Aunt Lillian Richard would erase a part of history,” says Harris, who serves as family historian for the Richard family of Hawkins. “All of the people in my family are happy and proud of Aunt Lillian and what she accomplished.” Quaker Oats didn’t consult the Richard family before announcing their decision to rebrand, but Harris says they have since reached out to the company about preserving Richard’s legacy. After all, Richard and the other Black women who played Aunt Jemima helped build the Quaker Oats brand. “For that, I think Quaker Oaks owes them a large gratitude of thanks,” she says. [/QUOTE]

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