FedEx Sues UPS Over ‘Most Reliable’ Claim - Memphis Daily News
Memphis-based FedEx Corp. has gone to court in an attempt to get rival United Parcel Service Inc. to take down TV and print advertising touting UPS as “the most reliable” shipment carrier.
FedEx filed a complaint in U.S. District Court for the Western District of Tennessee Friday asking for a temporary restraining order against UPS. The legal flap concerns UPS’ promotion of a November 2008 Morgan Stanley Parcel Return Survey the Atlanta-based carrier refers to in TV and print ads.
Memphis-based FedEx Corp. has gone to court in an attempt to get rival United Parcel Service Inc. to take down TV and print advertising touting UPS as “the most reliable” shipment carrier.
FedEx filed a complaint in U.S. District Court for the Western District of Tennessee Friday asking for a temporary restraining order against UPS. The legal flap concerns UPS’ promotion of a November 2008 Morgan Stanley Parcel Return Survey the Atlanta-based carrier refers to in TV and print ads.