A few weeks ago I had a delivery to one of the major social networking firms, and I actually got to speak to one of the big cheeses in this business for about 10 minutes. He actually asked me about FedEx and brought up the term "Human Capital", with which I am familiar. My reply was that FedEx uses the term, but no longer thinks of employees as a resource. Instead, we are "units of production", and labeled as a cost...not an asset. I also added that this hadn't always been the case at FedEx, and that they initially had it right, but lost their direction. Then, he wanted to know more. So I told him. We then spoke about his company, and how they encourage employees to be an integral part of the organization, sharing ideas, buying into a strategic vision etc, and how they actually do something about backing-up their commitment to Human Capital. And they do it because they know that there is a huge payoff, not only in terms of employee loyalty, but also in terms of increased productivity, better ideas, and increased profits. Pretty much exactly the opposite of FedEx. Anyway, I've been invited to speak to a large meeting of this organization and share with them the story of how wrong it can go if you don't keep your commitments to employees and value them as part of the team, rather than as box-toting package monkeys. I'll be speaking from behind a screen with my voice disguised, and will participate in a Q and A with employees of this firm. I'm looking forward to the opportunity to share with them and help prevent their company from making the same mistakes.