Mobile usage and importance of physical store locations both increase
E-commerce continues to accelerate in the automotive aftermarket industry. New research shows that 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over the previous year. The study also indicates that consumers are combining online and in-store channels for an omnichannel shopping experience. Omnichannel is when shoppers seamlessly shift between mobile, online and in-store resources to research, purchase, pick up and return their items.
The findings are from the annual UPS (NYSE:UPS) “What’s Driving the Automotive Parts Online Shopper” study.