Crewman: "Sorry Captain Smith, but all the stokers are on their split-shifts. You'll have to hit the iceberg at half-speed!". True fact. The captain of the Titanic was named Smith.
Before that, I think he'd order the crew into the boilers so they could sacrifice themselves as fuel for his mad quest. When the ship hits the iceberg and starts to go down, the Romneys and Kochs go first, then the women and children. Fred is already on his way to Aruba at that point. The rest of the employees get left to drown, which is, of course, their place.