European FedEx Ad w/UPS Trucks

MrFedEx

Engorged Member
Take a look at my avatar, which supposedly came from a FedEx ad in Europe. It's a small image, but it clearly shows 2 UPS package cars loaded inside a FedEx tractor-trailer. Photoshopped or not, how does FedEx get away with using a UPS trademark in one of it's advertisements? I personally think it's a cool picture, but the talking heads in Atlanta might think otherwise.
 

alister

Well-Known Member
Take a look at my avatar, which supposedly came from a FedEx ad in Europe. It's a small image, but it clearly shows 2 UPS package cars loaded inside a FedEx tractor-trailer. Photoshopped or not, how does FedEx get away with using a UPS trademark in one of it's advertisements? I personally think it's a cool picture, but the talking heads in Atlanta might think otherwise.

it looks very fake and i doubt it it was used for a real ad.
 
J

JonFrum

Guest
In Copyright Law there's something call "Fair Use" which allows someone to use a short exerpt of another's copyrighted work without having to get permission. Like when a reviewer quotes from the book or movie or song he is reviewing. Probably same situation here.
 

cheryl

I started this.
Staff member
I edited out that link and added the picture. The link brought up a trojan warning on NOD32.
 

MrFedEx

Engorged Member
I agree, once it's enlarged, it does look fake. The site where I got it said that it definitely was used for a FedEx ad campaign and that the ad was in German. Perhaps certain European countries have different copyright laws, or maybe it's just a phony. Anyone out there know for sure?
 

MrFedEx

Engorged Member
If you look very closely at the enlarged version, the side and rear curtains on the FedEx truck are rolled-up, and the slogan in smaller letters on the UPS trucks appears to be in German. The rearmost UPS truck also has European-style turn signals, so if it's a fake, it's fairly accurate. Thanks for the bigger picture.
 
A

Anonymous Cowrod IV

Guest
I agree, once it's enlarged, it does look fake. The site where I got it said that it definitely was used for a FedEx ad campaign and that the ad was in German. Perhaps certain European countries have different copyright laws, or maybe it's just a phony. Anyone out there know for sure?

Comparative advertising is illegal in Germany. This is a photoshoped picture (and not a bad job either...)
 

alister

Well-Known Member
If you look very closely at the enlarged version, the side and rear curtains on the FedEx truck are rolled-up, and the slogan in smaller letters on the UPS trucks appears to be in German. The rearmost UPS truck also has European-style turn signals, so if it's a fake, it's fairly accurate. Thanks for the bigger picture.

In the large picture there seems to be wrinkles in the ups trucks. especially the rear truck on the rear doors. the wrinkles look like they could have been the fabric of fedex truck and that the ups trucks were "painted" on. there is also a big wrinkle on the side of the rear truck between the ups shield and the "world wide services" in german. The angle of the rear ups doors seem to be different than the angle of the rear of the fedex truck.
 

BadHABITS

Member
http://adsoftheworld.com/media/ambient/fedex_truck
Click on picture for high resolution (1210x810)

This was an advertisement submitted to the 2006 Rhino Awards by BBDO Germany. The ad does not have to be real even though some are used.
http://www.bbdo.de/de/home.html
http://www.rhino-award.com/voting2006/index.php?pagenr=0&pagecount=20&q=

More...
http://www.snopes.com/photos/arts/truckart.asp

They are painted...

My favorite!
http://www.rhino-award.com/voting2006/user_vote.php?recid=06-201#vote
 
Top