New commercials
- Thread starter 30andout
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tieguy
Banned
if I understand your responses correctly you're looking at the whiteboard site as some type of marketing gimmick aka the fedx commercials. It looks to me like the site is meant to be much more then a cutsey marketing gimmick that makes you laugh like the fdx commercials. Its meant to be an interactive site that actually heps you ship a package or multiple packages. Try it out and see what you think.
canon
Well-Known Member
It's the tv commercial they're talking about i think. I went to the whiteboard site and agree, it's interactive. No problems there.
If you search on youtube for "ups commercial", you'll see a few parodies too. Eh, they're about as creative as the commercial only with the benefit of humor. If I had to guess, it would be that UPS is trying to copy the simplicity of the Mac/PC commercial where the two guys are talking. It's not that I hate the commercial... I just expected more I suppose. I could see the losing team on The Apprentice coming up with that final product. Donald Trump might say, "Your task was to come up with a commercial for the largest shipping company in the world and the best you could do is someone drawing on a whiteboard??"
You know what comes next.
Commercials have one goal, the purpose is to have the viewer remember the product once it is viewed or theme music heard. This commercial works bottom line, simple yes and just quirky enough to show some tongue and cheek self abasing humor. It is far superior to the image of the stereotypical package car driver in the clean pressed uniform delivering those 5 packages with nothing in them. Using that catchy pop tune brings this UPS commercial to the 21th century. There is alot of smart stuff going on in these spots that most of us are missing, considering the last time that anybody has taken notice and posted any comments about a UPS commerical on any site should show it is effective
Dutch Dawg
Well-Known Member
After suffering through several of these commercials I took an unofficial poll of office employees I know outside of UPS.
The overwhelming response(s) appeared to be "The Whiteboard" is a tool of the past in today's corporate enviorment. This is a highly competitive business as I'm sure many of you already know from the never ending PCM's. Why a business that desires to impart the concept of cutting edge technology to transport clients product throughout the world would choose to use an outdated means to convey that message is beyond me. This series of commercials is one step backwards IMHO
The overwhelming response(s) appeared to be "The Whiteboard" is a tool of the past in today's corporate enviorment. This is a highly competitive business as I'm sure many of you already know from the never ending PCM's. Why a business that desires to impart the concept of cutting edge technology to transport clients product throughout the world would choose to use an outdated means to convey that message is beyond me. This series of commercials is one step backwards IMHO
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rushfan
Well-Known Member
Is that Steve Perry of Journey fame doing our commericals? I've always wondered what happened to him.
Looks like the commericals are from the people who brought us the crappy calendars. IMHO I feel the calendars should have pictures of our past i.e. "Brown Betty" and the old equipment, followed up with scenes about our future. I had to break out the tissue when I read Mike's intro in the calender.
Hire the competition's ad agency, dump the current one.
Looks like the commericals are from the people who brought us the crappy calendars. IMHO I feel the calendars should have pictures of our past i.e. "Brown Betty" and the old equipment, followed up with scenes about our future. I had to break out the tissue when I read Mike's intro in the calender.
Hire the competition's ad agency, dump the current one.
under the radar
A Trained Professional
I think they should have had the smart mouthed clown who did the hazmat training video we see every year to do the ads.
canon
Well-Known Member
To the commercial or the knockers?
buddylee333
New Member
I also took an unoffical poll. Here's what I heard: The commericals stand out because they are so much simpler and engaging than 98% of everthing else that's out there. I'm not saying that I'm a fan of them, but I'm watching people watch them and the overwhelming response has been extremely positive.
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