Feederdude, exactly what do you think goes into winning and maintaining a large account? Follow me on this.. If you are a driver, and by the tone of your post you are, how many people do you come in contact with at a single account? NOT HOW MANY TOTAL CUSTOMERS YOU SEE IN A DAY, how many people do you come in contact with at a SINGLE account? One? Two? Five? Now, who are they? Dock workers? Dock supervisors? Shipping clerks? Maybe even the occasional shipping manager? Great. Okay. How many of those people do you think actually make the decision on what carrier to use? On smaller accounts (accounts up to $50,000), those decisions are usually made on the dock by the shipping clerk. And this decision is based on who he likes what company makes my life easier? Who takes me to lunch? WHO HAS THE BEST DRIVER? Maybe, who is giving him the best rate.
But do you think for a second that a decision on which carrier to use for a $100,000+ account is made on the dock?!?! What world are you living in? In most cases, decisions by these types of accounts are made by the Logistics Manager, the Chief Operating Officer, or worse, a committee made up of logistics managers, customer service managers, and finance managers. Now, stay with me on this Do you think that this committee who had never met the UPS driver would base their decision on whether the driver is good or not? Hell no! Decisions of this caliber are made based on reduction of costs and what an entire company brings to the table. I was an Account Executive for a long time and never, NOT ONCE, in a situation described above, did we win, or for that matter save, an account because we have the best drivers in the world. I, along with every other AE in this company, wish it were so. But sadly, it is not. Many, many, MANY things are factored in to decision by a large company on what carrier to use.
Do we have the best drivers in the industry Absolutely, no one is better. Does this alone win and save accounts? Not by a long shot.