United Parcel Service: A Dividend Growth Stock Expanding Its Services And Image - Seeking Alpha Summary UPS's strategy to better accommodate its peak holiday deliveries caused it to overspend on holiday delivery preparations. The company is working to address its past holiday delivery missteps by balancing cost efficiency with meeting peak package volume during its busiest delivery dates. To help align costs, the company will expand capacity at shipping hubs in key areas to reduce the need for temporary workers and training costs. UPS is also focusing on more profitable markets, such as the healthcare market, where a shipment must arrive expeditiously and at an appropriate temperature. As the company resolves its past missteps and expands into more profitable markets, shareholders will be rewarded with a substantial dividend and share buybacks.