I understand not wanting to have plate ID, (who wants to draw attention to themselves when driving these days) but I still am proud to work for UPS. Most people I deliver to are happy to see me and for the most part like UPS. They like seeing Fedex and USPS too. Yes, there are many internal issues in UPS that we have to deal with on a daily basis, but I would hate to think that I am in the minority in not being ashamed at identifying myself as a UPSer to an outsider. Maybe I am reading something else into these threads.